Atlantic International Group Marketing practice complements our business consulting division. Like no other time, marketing organizations are integrated with all areas of the company - from corporate strategy and finance to operations and information technology - necessitating organizational alignment and a check and balance system in place in order to ensure that the strategies are successful and the revenues maximized.

Our strategy formulation process recognizes the need to work across multiple areas of the organization. We believe that for marketing strategies to be successful, a closed-loop process which includes all the relevant areas must be employed.

The direct linkage of strategic marketing goals with tactical implementation and the constant evaluation of initiatives at a tactical and strategic level are the hallmark of a successful marketing initiative.

We believe that a successful marketing strategy must include a top-down strategic direction and a bottom-up opportunity identification process combined with the ability to put programs in the marketplace which leverages customer strengths.

When developing top-down strategies, we work with you to gain an understanding of

– Your organization's position within the competitive marketplace
– Alignment against your brand positioning
– Your customers' perceptions of your firm, products and services
– The competitive environment within which your firm operates
– Your customers' brand loyalty and satisfaction
– How to best leverage your marketplace position for competitive advantage
– Those opportunities upon which the firm should focus in order to drive the greatest return on marketing investment