Companies frequently underestimate the complexity of entering an international market. Although going global remains a popular topic among CEOs, in reality, most of the companies lack the experience to enter new markets on their own. Usually new market penetration is left to the distributors, which affects the company's international revenue mix, achieving small margins in their foreign sales. This practice also limits penetration efforts and there is never a guarantee that the distribution agent is projecting the correct image in their sales strategy.

Atlantic International Group assists small to medium size companies to achieve market penetration, while expanding their profitability overseas, and sustaining their competitive position at home. Atlantic avoids market entry misadventures by assisting its clients in the best method for their international expansion.

Typically a client has three options:

1. They can enter a new market independently, in which they replicate the business model of their home market; but adapted to the     new market realities.
2. They can enter the market through a joint venture or partnerships. Even though the company looses some control of the product     management, it is a less risky proposition for many.
3.  Finally, they can enter a market through the acquisition of a local business. This option is the most expensive, but it allows the     company instant market share.